Writing A Press Release

Writing A Press Release A press release is an important ingredient to any marketing plan. When properly prepared, a press release informs the media of your book which may result in media coverage in newspapers, magazines, radio interviews, etc. You may submit your press release to the news media by email or postal service. It is important to direct your release to the appropriate person and never to a department. Improperly addressed releases will more than likely be discarded. The Internet News Bureau has an email press release service with a database of thousands of media sources. For more information on this service visit http://www.internetnewsbureau.com . Below is a sample press release to help get you started.  Press Release Template:   FOR IMMEDIATE RELEASE: Contact: Contact Person Telephone number Fax Number Email Address Web Site URL Headline: The Headline of your press release should include one line only. It is the most important ingredient of a press release and should be written in the form of a newspaper headline in order to grab the reader’s attention. Don’t be afraid to make bold claims about your book as long as you can back them up.)   City, State / Province, Date.   The Text Of The Release: (These paragraphs should contain information in the form of a regular news story; who, what, where, when, and why. You should also outline the major benefits of your book and what makes your book unique. Including quotes from other book reviewers adds more weight and credibility to your release).  For additional information or sample copy, contact: Contact Person Telephone Number Fax Number Email address Web site URL ### (This indicates the end of the press release) Remember, your press release is not an ad to sell your book, but instead, an information package to generate interest in the media. Your release should not exceed 500 words in length.  Avoid excessive use of adjectives and stick to ordinary language. The Self Publishing Company | The Self Publishing Book Printing Company Scanning and Printing Services | Self Publishing Your Family History Book How To Self Publish Your Book With Our Company | Self Publishing Your Genealogy Self Publish Your Work Of Fiction With Our Company | Color Printing Service Self Publishing Your Self-Help or Self-Promotional Book with our Company | Design Self Publishing Page Layout | Obtaining Your Copyright / ISBN / CIP Information Self Publishing Your Memoir with our Company | Self Publishing Your Novel with our Company Request A Quotation | Yearbook Printing and Binding Company | Self Publishing How-To's Promote Yourself or Your Company | Self Publish Your Work Of Fiction With Our Company Self Publishing Your Autobiography With Our Company | Thesis Printing And Binding Company Professional Book Cover Design | Book Binding Company | Self Publishing Your Poetry Book Contact Our Company | Manuscript Typing Company | Professional Page Layout | Thesis Quotation Self Publishing FAQ's | The School Yearbook Company | Marketing Your Self Published Book The Self Publishing Company